Google Altered Deal with Publishers Who Couldn’t Say No

Background on the Issue

Google has been under scrutiny for its search results that favored its own products over those of its competitors. In 2020, the European Commission fined Google a record $2.4 billion for this conduct and ordered it to change its practices.

In response to the fine, Google has been negotiating with publishers to allow it to continue to display snippets of their content in its search results. However, some publishers have complained that Google’s terms were too restrictive and that they had no choice but to accept them.

The Altered Deal

In a new development, Google has altered its deal with publishers. The new deal gives publishers more control over how their content is displayed in Google’s search results.

Under the new deal, publishers can now choose to have their content displayed in a “rich snippet” format. Rich snippets include more information than a regular snippet, such as images, videos, and reviews.

Publishers can also now choose to have their content displayed in a “featured snippet” format. Featured snippets are displayed at the top of the search results page and include a longer excerpt of the content.

The Impact of the Altered Deal

The altered deal is a significant victory for publishers. It gives them more control over how their content is displayed in Google’s search results and allows them to earn more money from their content.

The deal is also likely to benefit consumers. By giving publishers more control over their content, Google is making its search results more relevant and useful.

Conclusion

The altered deal between Google and publishers is a positive development for both parties. It gives publishers more control over their content and allows them to earn more money, while also benefiting consumers by making search results more relevant and useful.